Six benefits of cross-platform app development

With the rise of mobile workforces and bring-your-own-device programs, demand for enterprise apps that run on any device—whether desktop, laptop, or mobile—has exploded. To achieve maximum productivity and performance, employees need apps that allow them to switch seamlessly between devices.

In response to changing technology needs, cross-platform app development has emerged as a means of delivering seamless user experience on any device or platform employees use. It enables companies to create custom apps without reinventing the wheel for each operating system, saving both time and money. As more businesses catch on to its potential, the cross-platform app market is expected to reach $7.5 billion this year.

So why are so many companies turning to cross-platform development solutions—and is it enough to keep pace with the needs of the digital workplace?


Employees rely on enterprise tools to do their jobs, which means unreliable apps can hurt productivity, as well as the bottom line. App outages last an average of 3 to 4 hours, costing companies as much as $10,000 per hour. Cross-platform development frameworks comprise HTML, CSS, and JavaScript, which easily integrate with any native OS platform, while enhancing app stability—a vital feature for any enterprise mobility solution.


Like any tool, enterprise apps need maintenance to continue running smoothly. More than 80 percent of developers report updating their apps at least twice a year, and nearly a third update at least once a month. When developers have to fix problems separately for each operating system, the time and expense of maintenance adds up, costing a medium-size enterprise as much as $11,000 a month per app project. With cross-platform apps, however, programmers can simply fix a bug once and reuse the same code for each platform, eliminating repetitive tasks and simplifying maintenance.


Two in five business leaders, worldwide, view cyber security as a top-three concern, and more than 40 percent1¹ of business leaders cite security as their main driver for upgrading their enterprise apps. Yet, developers often feel pressured to skip security testing in favor of getting long-tailed app projects out the door, faster. With cross-platform apps, however, the ability to quickly test, debug, and update, makes it easier for developers to stay on top of security.


Nine in 10 executives consider organizational agility critical for business success. Agile firms grow their revenue 37 percent faster and generate 30 percent higher profits than their less-agile competitors. To achieve that agility, they need to be able to develop, deploy, and iterate their apps, at a rapid pace. With the ability to reuse up to 80 percent of code across-platforms, cross-platform app development permits a faster development cycle, freeing businesses from the notoriously long timelines of traditional app development projects.


Eight in 10 users of cross-platform app development say it saves them time and money. In addition to lower maintenance costs, the ability to reuse code also speeds up development and deployment, minimizing the overall cost of the project. And, since developers don’t need to know multiple platform-specific development languages, businesses can leverage existing programming talent, rather than having to seek out new skills.


Ninety-five percent of business leaders say they need customized apps, and more than one in three specifically want customized apps for data access, communication, and sales support. For many companies, however, building a separate custom app for every endpoint is too costly and cumbersome. Cross-platform app development helps businesses overcome this roadblock by making custom apps easier and more cost-effective to build.

The future of work goes beyond cross-platform app development

Cross-platform app development allows companies to enjoy all of these benefits while also providing a unified user experience across all platforms, but the future of work will extend beyond what device someone is working on—today’s employees want to be able to complete work on the devices or in the business tools they are already using.

When it comes to achieving maximum productivity and performance, organizations must also look for solutions that help them simplify workflows, intelligently provide workers with recommendations, relevant information, or important notifications, and automate routine tasks. Sapho Employee Experience Portal surfaces tasks and information from existing systems and delivers them through micro apps to any device, intranet, or messenger, helping to boost employee productivity and satisfaction. The future of work means building apps that push work anywhere—not only to different devices, but to all the places where employees are collaborating.

1 IDG survey

Topic: Digital workplace

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