Employee communication is one of the most important ingredients in business—and being able to communicate the right information to the right employees is often a key differentiator in the success of a company. For example, effective employee communication might be sharing internal goals and overall performance with employees, while giving consistent feedback on individual performance and contribution to the workplace.
Research shows that constructive communication in the workplace is vital for yielding successful growth and productivity. It has the potential of producing employees who are more optimistic about their future in the workplace, feel more engaged with their work, and have a favorable view of their company.
Why you can’t afford to ignore poor employee communication
Despite the growing importance of employee communication strategies in the workplace, it is surprising that 60% of companies do not measure internal communication at all. Especially since one survey of enterprises found that bad communication led to an average of $62.4 million in losses per company.
According to communication expert, Dean Brenner of The Latimer Group, “Company leadership often fails to see how poor communication hinders the organization as a whole. Collectively, poor communication can disrupt business on a fundamental level.”
In turn, Benner says this can result in the following:
- Lack of focus
- Failure of purpose
- Lack of innovation
- Drop in morale
- Loss of credibility
So why is ineffective employee communication so common if it’s so bad for business?
It’s a challenge to create and maintain effective employee communication
Traditionally, workplaces maintain a top-down management style–the higher levels of management determined company policy and communicated them to employees through memos, documents, and meetings. Fast forward to today, managers who value effective employee communication are encouraging their employees to voice their ideas and opinions when determining company policy. They realize that employees’ voices and engagement levels are important for substantial company growth and success.
Communication is most effective when it is simple, clear, and saves time, but this can be hard to achieve, especially in large enterprises where strategy often gets in cross-departmental processes. But with only 13% of employees worldwide feeling engaged in their workplace, it’s clear companies need to explore other effective employee communications models. After all, research shows that employees who are more engaged are not only happier—they are more productive.
Let’s explore three ways companies can improve workplace communication:
1. Integrate collaboration tools with other enterprise systems to unify communication
It’s necessary for businesses to try and make workplace tools as simple as possible to avoid overwhelming and confusing employees with tasks that require using multiple systems. With Sapho, companies aggregate tasks and data from various communication apps and presents them to employees in a single place. A unified workfeed consolidates high-priority tasks and key information from multiple existing applications, making it easier for employees to manage their to-do list more effectively and reduce the time they spend trying to figure out what communications are most relevant to their work.
2. Leverage push computing technology for increased employee engagement
Push computing may have started out as a consumer-oriented model, but leading enterprises have already recognized its potential to improve the workplace. Push models deliver personalized, relevant information and updates to employees before they ask for it. When you apply push computing, such as notifications, to internal employee communication software with a solution like Sapho, it has the potential to increase employee engagement in the workplace. For example, a finance employee might receive a notification about a new training course based on a course they took in the past or a marketing employee might receive a notification about abnormal web traffic. As a result, employees feel compelled to engage in these messages since they know the information will be useful and relevant to them.
3. Use your company intranet to connect employees with the rest of the digital workplace
While many might be tempted to think that the intranet has no place among today’s innovative workplace tools, it actually is more relevant than ever. A corporate intranet must become a digital hub for employees, connecting them with the internal information and enterprise systems that drive business. With Sapho, important workflows, information, and insights from existing enterprise systems are brought together and delivered directly into in the company intranet, providing employees with easy access to the information they need to stay engaged and productive at work.
By investing in a solution that helps improve employee communications, while at the same time addressing data access and task completion, companies can improve the productivity and satisfaction of employees in today’s digital workplace.